Why competition is being sidelined in favour of collaborative innovation.

Many companies, large and small, are waking up to the realisation that collaboration just as important than competition. Traditionally, business views have been based on a survival of the fittest mentality where your strategy is rooted in outplaying, out-running, out-living your competition. Although that most certainly is a strategic influence factor, there's a far stronger growth mindset developing - and that's the power that collaboration, and even co-creation, holds for growing businesses today. In fact, the benefits of collaboration exposed very specific findings in an EY report recently, particularly in the consumer goods market. "Consumer products companies need to collaborate [...]