How to develop a compelling Investment Story

An investment story is essentially a marketing story specifically for investors.  It describes who you are as a business, it contains your business plan, your market opportunity, an analysis of business conditions, a list of features and products. It could include presentation decks, a series of meetings with business owners or a set of complicated discussions about business returns and financial details. Your investors have 1 main concern: how you plan to mitigate risk – and the development of a good investment story often needs to be able to demonstrate your ability to look at risk areas from several angles, [...]